Exitstory of Remotion
Sports experiences beyond your own imagination
ReMotion is a product that consists of a fully interconnected indoor spinning bike set on a movable platform developed by Rexroth, simulating real movements in a virtual world. With the help of virtual reality (VR) glasses, the athlete is moved to another world where he/she engages in a game within the scope of the training. The game is based on the HIIT method (a 15-minute high-intensity interval training) and it keeps the athlete motivated via entertainment and gamification features.
The intelligent bike adapts to the heart frequency and the individual fitness level of the exerciser, ensuring a trackable and guaranteed training success. ReMotion offers a real cycling experience like the one outdoors while being completely interconnected and providing a chance at succeeding in the game.
Unlike the typical development approach where the technology is taken to the client, our approach was to centre our company’s strategic direction around the end user. We followed the classic Bosch B2B2C approach, but with a very strong focus on offering a real Added Value to the end user in order to achieve a pull among our paying customers – fitness studio owners.
This is why we went through the Bosch Accelerator Programme that was carried out in cooperation with mentors from the University of California, Berkeley.
After 255 interviews and many phases of prototype iterations, the results of user tests have even surpassed our own expectations in terms of customer acceptance. Close cooperation with our target group provided considerably higher clarity in the development, sales and business development roadmap than what is usually the case with our other classic product development projects.
The “Minimum Viable Product Phase” (MVP phase), i.e. the phase in which we tested our prototype, was a great success since we had detailed knowledge on our client segment, allowing for a targeted approach. We also used varied channels such as social media and websites, established contact with industry experts, visited various fairs/exhibitions, carried out face-to-face interviews and built a showroom in which our target group could test and experience the product in person. A constant exchange with clients and end users turned a vision into a product.
The experience we gathered has shown us that an interdisciplinary team with great passion for the topic as well as client and end user contact can move mountains. What is essential is the ability to listen and to remain open towards other solutions up to the MVP. An agile environment with short decision-making processes and high autonomy, as was the case with the grow platform, is what made matters easier during the whole time. And through coaching during the accelerator programme, we have also been offered good structure and valuable support by Bosch and Berkeley mentors.
Despite our successes, further development of ReMotion ended in January 2019, since after a lot of effort, no adequate business sector at Bosch was found to continue funding ReMotion.
This is why we are saying BYE BYE ReMotion, in full awareness that the memory of OUR BABY will always put a smile on our face.