Beyond Business for Bosch
Elevating entrepreneurial cultures to open up new markets with transformational innovations.
For more than 135 years, Bosch has been changing the world with breakthrough inventions and a restless entrepreneurial spirit ultimately creating and shaping entire new markets from scratch. Along with Bosch Corporate Research and a wide range of partners, we fuse ambition with years of experiences and scientific expertise to beyond expected business approaches and push transformational solutions to market on a global scale.
Rising above the Innovator’s Dilemma
Bosch is thriving with entrepreneurial minds, big ideas and bold business models. That’s why we are taking charge – ensuring that the Innovator’s Dilemma can be overcome.
In regions worldwide, various Bosch business units are providing proven solutions that successfully serve customer needs, which results in incremental innovation progress. On the other hand, Bosch’s emerging start-ups must design disruptive new business models as fast as possible.
The two distinct systems must co-exist in order to overcome the Innovator’s Dilemma – the more an innovator strives to create change within an established business, the stronger the forces to maintain the successful status quo. The result: disruptive businesses are quickly abandoned.
In today’s dynamic business landscape, Bosch must strategically innovate while continuing to understand the importance of all crucial business areas. Beyond Business thus delivers a new dimension to the innovation landscape in which entrepreneurial start-up cultures can contribute to corporate strategies and thrive within the larger ecosystem.
Innovating beyond the core together
The future of Bosch will be driven by the dynamic interplay between optimizing the familiar and venturing into the unknown. Measured yet bold, this focus is best illustrated by three key dimensions: Core Business, Adjacent Business and Beyond Business.
Bosch’s Core Business is driven by proven technology and efficient business structures, allowing the company to effectively answer customer requirements. As the backbone of Bosch, this dimension delivers predictable revenue for multiple business units working in diverse industries. Bosch capitalizes on its proven expertise and knowledge to maintain global market presence and profitability.
At the intersection of familiarity and discovery, Bosch’s Adjacent Business comes to life via the development of new products and services that innovatively leverage existing expertise and resources.
For example, Bosch may understand a key market demand, but has yet to create the ideal technology. Conversely, cutting-edge technology might be developed before crafting the perfect strategy to satisfy user needs. To realize the potential of Adjacent Business, Bosch must simultaneously explore known territories and new frontiers.
More than simply a corporate area, Beyond Business must be a mindset at Bosch. It is where grow platform resides, helping to launch disruptive innovations, products and business models that anticipate and serve future customer needs in breakthrough ways.
Beyond Business encapsulates Bosch’s forward-thinking DNA, guiding the company as it explores new horizons and sets new standards of real-world impact. Together with Bosch, grow platform is proactively transforming tomorrow by funding game-changing businesses today.
Unleashing Bosch’s intrapreneurial spirit
Success is driven on multiple fronts: engineers and researchers developing outstanding technologies, managers efficiently leading teams and operations, and daring intrapreneurs and innovators disrupting businesses in new markets.
While each role works with a distinct mindset, they depend on each other’s know-how in order to turn new technologies into new businesses. grow platform is nurturing a strong entrepreneurial spirit and collaborative culture – crucial key elements to enable a tailored landscape and environment in which high-potential Beyond Business projects can thrive.
As Home of Bosch Intrapreneurs, grow platform and its start-ups rely strongly on Bosch’s global resources, especially when it comes to technology expertise and intellectual properties via Corporate Research as well as global presence or reputation of the entire Group.
Beyond Business applied
At grow platform, intrapreneurs have the autonomy and flexibility to innovate alongside strong support from Bosch. Today, our start-ups are constantly pushing to scale digital business innovations around the world.
The connection between technology, product innovation, and business models must be developed from the beginning.
“To drive and successfully implement transformational innovation, we need to bring together ambitious people with diverse competencies, backgrounds and perspectives in a unique working environment: grow platform, our home for Bosch intrapreneurs.” – Thomas Kropf, President Bosch Corporate Research
Above & Beyond for Bosch
In the spirit of disruption through partnerships, grow platform in collaboration with Bosch Corporate Research created Above & Beyond. More than simply an event, Above & Beyond is an initiative to empower both technological- and innovation leadership at Bosch.
Above & Beyond is an undertaking driven by future optimism, merging daring innovation and disruptive actions with robust tradition and established strategies to lay out the groundwork for future success.